Introduction

The death of Steve Jobs in October 2011 marked the end of a remarkable 15 year period for Apple. Upon returning to Apple in 1997, Jobs completely transformed the business strategies and culture of the company. Today, Apple is one of the most well-known and valuable companies in the world. Inside Apple breaks into the vault of highly guarded business secrets that have allowed become what it is today. The book offers details about the company, suppliers, investors, employees, and competitors. It also discusses the vital role of Jobs and his leadership. Finally, Inside Apple tries to predict what will happen to Apple now that Jobs is no longer with the company. The book should appeal to anyone who has any interest in the technology industry.