Apple Executive Team

While Lashinsky gives much of the credit for Apple’s turnaround to Steve Jobs, he does not forget to go into detail about each member of the executive team. Lashinsky describes the executives as “talented rich kids” who have just as much freedom as Jobs. They have access to infinite resources and money because they must do whatever it takes to create insanely great products (Heath, 2012). The head of Apple product design, Jonathan Ive, famously requested that Italian marble for Apple’s first New York City store be flown first to California for him to inspect. The author makes it clear that there is no finite amount of money that will hold Apple back from being able to make its products. 

           

Lashinsky also focuses on the commitment each member of the elite executive team has to Jobs and the company. Before each Monday meeting of the executive team, executives will spend Sunday evening prepping with their employees (Heath, 2012). I think the commitment showcased by the author highlights the unique corporate culture at Apple that I have not seen anywhere else. Apple’s current CEO, Tim Cook, is described by Lashinsky as a man with a “prodigious memory and command of the facts.” I agree with the author Cook along with the other members of the executive team each embody certain aspects of Jobs and offer the best chance for Apple to continue being successful.